Packaging

As the original designer of the Peptiva logo, I collaborated with colleagues in Boston on the initial packaging, which featured a blister pack sleeve. Several years later, the company decided to expand the brand from 3 products to 7. I was entrusted with the responsibility of modernizing the packaging, transitioning from blister packs to packaging designed to hold an opaque glass bottle. With the introduction of a boxed container for the bottle, we gained additional space to incorporate persuasive marketing content, effectively communicating the benefits of incorporating a probiotic into one's daily routine.