Packaging

I was the original designer of the Nugenix Essentials packaging, and now, with a fresh perspective, the company sought a revamp. There were two primary objectives: first, to emphasize the 'Premium Men's Essentials Series,' and second, to replace the bottle image on the side of the box with more compelling marketing content featuring icon highlights. I took pleasure in the process of transforming this packaging to its current state. The key challenges involved maintaining alignment with the overarching Nugenix brand identity, which caters to a male audience, and effectively highlighting the primary ingredient that is the central focus of Nugenix Essentials.