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Chad S. Trutt

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Chad S. Trutt

Chad S. TruttChad S. TruttChad S. Trutt
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Packaging

Nugenix Essentials - Packaging Design

I was the original designer of the Nugenix Essentials packaging, and now, with a fresh perspective, the company sought a revamp. There were two primary objectives: first, to emphasize the 'Premium Men's Essentials Series,' and second, to replace the bottle image on the side of the box with more compelling marketing content featuring icon highlights. I took pleasure in the process of transforming this packaging to its current state. The key challenges involved maintaining alignment with the overarching Nugenix brand identity, which caters to a male audience, and effectively highlighting the primary ingredient that is the central focus of Nugenix Essentials.


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