Logo Design

During my tenure at Adaptive Health (formerly Direct Digital), I was responsible for designing the company logo. Collaborating closely with one of the founders, I gathered key requirements, including competitor analysis and preferred color palettes.

My design process began with careful font selection. I chose Gotham, a strong, bold typeface, and juxtaposed it with a lighter version to visually represent the company's balanced approach. The central element is a unique icon – a stylized lowercase "a" incorporating a leaf motif. This subtle yet impactful symbol signifies healthy growth and aligns with the company's mission.

The color green was strategically integrated to further emphasize this connection to wellness and vitality.

I believe the resulting logo is a timeless and sophisticated mark that effectively communicates Adaptive Health's brand identity and will serve the company well for years to come.