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Adaptive Health
Logo Design

As Direct Digital LLC has grown and stayed concentrated in the supplement space, it became more and more obvious that the company needed to rebrand to represent a more health and wellness focus, to a name that would hold all the brands under. Adaptive Health positions the company to the public in a way that more properly conveys the commitment to the science and quality behind health products.

I created this negative space logo using the a lowercase ‘A’ as a basis, and the fibonacci sequence of circles to create a plant steam and leaf. A plant is a very adaptive, living thing and I felt would represent the new brand both literally and figuratively.